| As internet marketing became flooded with products, | | | | There are many benefits to creating small reports. For |
| niche marketing was born. This was called the | | | | one there is a never ending supply of topics for small |
| separation age. People started staying away from | | | | reports. You can write about one niche such as weight |
| huge information products that were created with | | | | loss strategies one day and search engine optimization |
| hundreds of pages and instead started separating | | | | on another. Because of this you can sell report after |
| themselves from the crowd and focused on tiny niche | | | | report to the same customer. Many people can't |
| topics. Now, while there is still money to be made by | | | | afford a high priced course but nearly everyone can |
| focusing on tiny untapped markets competition is | | | | afford a $7-$15 report. Plus a series or collection of |
| pouring in and the well is drying up. This brings us to a | | | | your small reports can be turned into premium priced |
| new age of internet marketing- the age of | | | | courses overtime. |
| "specialization". | | | | Another attractive advantage to small reports as |
| The age of specialization means that instead of | | | | opposed to large information products is the time |
| creating larger information products you create 7-20 | | | | value. You can write a small report in just a few hours |
| pages on a precise niche topic. | | | | of one day. And they are easier to write than chunky |
| Have you ever bought a five hundred page | | | | information products. When a "hot" niche topic |
| information product when you only needed the last | | | | emerges you can quickly produce a report to sell while |
| eight pages or you only wanted chapter five? Most | | | | the topic is still hot. |
| customers don't want to go through hundreds of | | | | Small reports are also highly effective for building your |
| pages just to find a snippet of information that they | | | | list. Their small size makes for an easier download. |
| feel is useful. | | | | People are more likely to download a small report but |
| Because there seems to so much information | | | | they think twice about a three hundred page |
| available on the market consumers are getting pickier | | | | information product. Because of this they get around |
| and pickier. They know what they want and they | | | | faster as a viral marketing strategy than a large |
| want just that. | | | | information product. They also get read more which |
| By creating reports on smaller niche topics you open | | | | means more reviews and/or testimonials. |
| up a whole new form of monetization that has an | | | | A customer can read a small report in a short amount |
| extremely high profit margin. Especially if you produce | | | | of time and if they find the information valuable you |
| small reports on untapped information goldmines such | | | | can guarantee that the report will be discussed or sent |
| as: | | | | out to other people before the day is through. The list |
| -three ways to get your next vacation for free | | | | of benefits could go on and on. |
| - how to save a hundred dollars on your next grocery | | | | The specialization age is a faster way to create your |
| trip | | | | own products for niche marketing and they often |
| -how to lose seven pounds in six days | | | | generate a faster response. This new age of niche |
| -18 web changes that can double your profits | | | | marketing has become more effective than any age |
| These 7-20 page niche reports can sell any where | | | | prior to it. |
| from 7-100 dollars depending upon the information. | | | | |