| As internet marketing became flooded with | | | | information. |
| products, niche marketing was born. This was | | | | |
| called the separation age. People started | | | | There are many benefits to creating small |
| staying away from huge information products | | | | reports. For one there is a never ending |
| that were created with hundreds of pages and | | | | supply of topics for small reports. You can |
| instead started separating themselves from | | | | write about one niche such as weight loss |
| the crowd and focused on tiny niche topics. | | | | strategies one day and search engine |
| Now, while there is still money to be made by | | | | optimization on another. Because of this you |
| focusing on tiny untapped markets competition | | | | can sell report after report to the same |
| is pouring in and the well is drying up. | | | | customer. Many people can't afford a high |
| This brings us to a new age of internet | | | | priced course but nearly everyone can afford |
| marketing- the age of "specialization". | | | | a $7-$15 report. Plus a series or collection |
| | | | of your small reports can be turned into |
| The age of specialization means that instead | | | | premium priced courses overtime. |
| of creating larger information products you | | | | |
| create 7-20 pages on a precise niche topic. | | | | Another attractive advantage to small reports |
| | | | as opposed to large information products is |
| Have you ever bought a five hundred page | | | | the time value. You can write a small report |
| information product when you only needed the | | | | in just a few hours of one day. And they are |
| last eight pages or you only wanted chapter | | | | easier to write than chunky information |
| five? Most customers don't want to go through | | | | products. When a "hot" niche topic emerges |
| hundreds of pages just to find a snippet of | | | | you can quickly produce a report to sell |
| information that they feel is useful. | | | | while the topic is still hot. |
| | | | |
| Because there seems to so much information | | | | Small reports are also highly effective for |
| available on the market consumers are getting | | | | building your list. Their small size makes |
| pickier and pickier. They know what they want | | | | for an easier download. People are more |
| and they want just that. | | | | likely to download a small report but they |
| | | | think twice about a three hundred page |
| By creating reports on smaller niche topics | | | | information product. Because of this they get |
| you open up a whole new form of monetization | | | | around faster as a viral marketing strategy |
| that has an extremely high profit margin. | | | | than a large information product. They also |
| Especially if you produce small reports on | | | | get read more which means more reviews and/or |
| untapped information goldmines such as: | | | | testimonials. |
| | | | |
| -three ways to get your next vacation for | | | | A customer can read a small report in a short |
| free | | | | amount of time and if they find the |
| | | | information valuable you can guarantee that |
| - how to save a hundred dollars on your next | | | | the report will be discussed or sent out to |
| grocery trip | | | | other people before the day is through. The |
| | | | list of benefits could go on and on. |
| -how to lose seven pounds in six days | | | | |
| | | | The specialization age is a faster way to |
| -18 web changes that can double your profits | | | | create your own products for niche marketing |
| | | | and they often generate a faster response. |
| These 7-20 page niche reports can sell any | | | | This new age of niche marketing has become |
| where from 7-100 dollars depending upon the | | | | more effective than any age prior to it. |