| In this new age of the Internet, information is | | | | Now what is most important? Starting to write a book |
| everywhere and people are hungry to find it. If they | | | | today, because time is of the essence! Consider this: in |
| have a question about ANYTHING in life, they are apt | | | | a world of instant gratification, the publishing industry |
| to jump online, go to a search engine and trust | | | | has not yet caught up to our need for speed. |
| whatever they find. So how do you compete among | | | | Commercial publishers still take 9 to 18 months to get a |
| trillions of pages of Internet content? The answer is | | | | book from manuscript to the bookstores, which comes |
| simple: you write a book (or hire a ghostwriter to do it | | | | after contract negotiations (two to three months) and |
| for you!). | | | | finding the right agent and publisher (probably six |
| In doing so, write a book with the intention of publishing | | | | months to a year). Who has this kind of patience |
| it with a commercial publisher. This attitude will elevate | | | | anymore? |
| your standards and create a high platform on which to | | | | This is where self publishing comes in! Mind you, my |
| perch. Quality is king. This book will speak for you | | | | recommendation is to still go through the process of |
| forever; it will either speak poorly for you, or it will | | | | creating something truly remarkable, investing your time |
| dynamically change lives. That being said, don't let the | | | | and your money to write a book or hire a ghostwriter |
| traditional publishing industry push you around and force | | | | to write a book worthy of commercial publication, but |
| you to wait. People are relying on your information. If | | | | do NOT let the slow speed of commercial publishing |
| you invest in writing an exceptional book, you deserve | | | | deter you from getting your message out quicker. Self |
| to reap the rewards more quickly than traditional | | | | Publish! Hire your ghostwriter to write a book and then |
| publishing allows (their process is as long as a year or | | | | while you are submitting to agents and publishers, self |
| more to get your book into bookstores), so partner | | | | publish it through one of the many vanity presses |
| your desire to create something outstanding with your | | | | available. |
| ability to self publish and get your book out there into | | | | In addition to your time, this alternative will require |
| the hands of the people who need it most! | | | | investing a bit of capital, probably around $5,000 to |
| In life and in business, there are few things that bring | | | | $7,500 for 2,000 copies of your book, including the |
| the respect, the admiration, the financial reward, and | | | | price to format it, acquire your ISBN number and get it |
| the emotional gratification that writing a book does. | | | | listed on Amazon. But realize this: when you write a |
| The media will refer to you as an expert, your | | | | book and then you self publish, you make so much |
| customers will look at you with newfound respect, and, | | | | more of the money. When you sell those 2,000 books, |
| most importantly, you'll look at yourself differently, with | | | | your income can be anywhere from $15,000 to |
| so much more confidence and a crystallized | | | | $40,000, versus a much smaller royalty from a |
| understanding of what you offer your customers! | | | | traditional publisher. |
| Remember when I said the answer was simple? Well, | | | | So write a book worthy of commercial publishing, and |
| it was, but implementing it will require a bit more work. | | | | then self publish to test the content, and build up a |
| You need to take your expertise and create a unique, | | | | stockpile of cash that you can use to market and |
| even remarkable delivery system for it. You and/or | | | | publicize the book when it hits the bookstores. Heck, if |
| your ghostwriter are going to write a book but not | | | | you can sell 30,000 units on your own, a commercial |
| just any book; it will be YOUR book! This is an | | | | publisher will pick you up based on that alone! |
| endeavor that should take no less than six months to | | | | You must be strategic in this day and age to survive! |
| write, writing at least an hour a day, every day. It could | | | | Think about what you are doing today and what you'll |
| possibly take as long as a year or more (and that | | | | need tomorrow. Today you need to start writing (or |
| doesn't mean three months on and six months off!) to | | | | find your ghostwriter), so you can self publish |
| write a great book. Writing an exceptional manuscript | | | | tomorrow, and commercially publish down the road. |
| worthy of worldwide distribution is a creative process | | | | Without the writing, there is neither the self publishing |
| that requires tremendous focus and the dedication of | | | | opportunity nor the commercial publishing chance. So |
| a brilliant team of people: ghostwriter, focus group | | | | start your writing, or hire your ghostwriter immediately |
| participants, professional analysts, structure | | | | (check out my article: 10 Questions You Must Ask |
| professionals, proofreaders, formatters, and more! | | | | Before You Hire a Ghostwriter)! |