| So what is this "blog factor"? Well, what
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| | adventures and stories - a glimpse into
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| a few thought was a novel idea some years
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| | the life of a private detective. This
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| ago has now morphed into something no one
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| | would give the reader (and fans of this
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| expected. There are currently nine
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| | character) a reason to return to the blog
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| million blogs out there with 40,000 new
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| | for an update on this ongoing adventure
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| ones being added everyday. Some are
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| | or story.
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| informative and some are just downright a
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| | In another instance, I work with an
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| waste of your time. And while we hear a
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| | author who wrote a fiction book about
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| lot about blogging these days, what is
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| | right and wrong with a new age
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| blogging *really*? Blogging in its
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| | spirituality spin. I advised him to blog
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| simplest term is like an online journal
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| | on issues related to that - right and
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| but much, much more powerful. Blogs
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| | wrong in our society and his own personal
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| (short for Web log) is a place where
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| | "spin" on these issues. Some of his blogs
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| surfers can get up to the minute
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| | might be controversial but that's okay,
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| information on a topic or voyeur into
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| | you want to create your own "voice," your
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| someone's life. Some blogs are nothing
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| | own take on a certain issue and if that
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| more than a daily glimpse into someone's
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| | opinion is controversial, all the better
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| life, while others are so sophisticated,
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| | for exposure and for getting people to
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| it's hard to tell them apart from an
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| | interact on your blog. Getting readers to
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| online news service.
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| | respond to your posts is a great way to
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| Why Blogs Matter
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| | gain interest and momentum for your blog
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| Google, the #1 search engine on the net,
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| | and (more importantly) getting people to
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| loves blogs. So much so that if you do it
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| | talk about it will grow your blog like
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| right Google will spider the heck out of
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| | nothing else!
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| your site. What does it mean to "spider"?
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| | How to Start a Blog
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| Well spidering is when Google, or the
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| | Starting a blog is super easy. All you
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| like, searches your site's content to
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| | have to do is register at a blog site
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| establish ranking, and the more content
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| | (like and get started. It's that easy.
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| you have (i.e. fresh content) the more
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| | The blog service will link to your site;
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| Google will do its magic and push your
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| | you'll need to ask your Webmaster to add
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| site up the search engine. Another reason
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| | a button to your home page so people can
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| blogs matter is that they are interactive
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| | find your blog.
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| and, if you blog on your book's topic, it
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| | How to Blog Effectively
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| will help to further your expert status
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| | The best bloggers know that the more you
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| on a particular issue. When we plan
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| | add to your blog, the more traffic you'll
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| "Virtual Tours" for our authors, we
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| | drive there. Some bloggers I know post
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| include as many blogs as we can into a
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| | daily, sometimes even multiple times a
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| tour. Why? Because if you can get into a
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| | day while others post weekly. How much
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| good blog that's seeing a lot of traffic,
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| | you post will probably depend on how much
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| you can really start to gain some
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| | time you have to dedicate to this. The
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| exposure for your book.
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| | challenge will be that if you want to
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| What Would You Talk About?
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| | keep driving people to your blog, you'll
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| This is the question we get asked most
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| | want fresh content. This doesn't mean you
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| often. "If I start a blog, what on earth
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| | have to create this all yourself, in fact
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| would I talk about?" Well if your book is
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| | you can invite people onto your blog and
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| non-fiction it's pretty easy to figure
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| | interview them, or you can just post a
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| out what your topic would be, but if your
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| | one paragraph "thought" on your topic. It
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| book is fiction it could get a bit tricky
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| | doesn't have to be complicated or long,
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| - but not impossible. An author I work
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| | it just has to be fresh. Also be
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| with has a series of books starring one
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| | innovative, as we discussed earlier, be
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| character - a private detective. I
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| | different with your blog, have fun with
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| recommended that he "blog" this
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| | it. It might seem complicated at first
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| character, meaning that the character
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| | but once you get the hang of it, you'll
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| (not the author) would have the blog. It
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| | quickly become a blog expert!
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| could be the character's diary or
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| |
|
