| Energy Drinks are taking consumers by storm. They | | | | companies are started every day. We have gotten at |
| are also taking investors and businesses by storm. It's | | | | least 2,000 phone calls or emails from new ventures. |
| not just Energy Drinks, it's all the category, called New | | | | Many companies that you now think as the market |
| Age Beverages that includes energy drinks, vitamin | | | | leaders started not long ago as start-ups. |
| waters, new sodas, flavored waters, high end waters, | | | | Besides the big news companies like Vitaminwater |
| and all the new style of beverages. | | | | you can find many companies getting funding, selling or |
| And now, after the announcement of Vitaminwater | | | | going public. Not to mention many more companies |
| selling for $4.1 billion dollars everyone wants a peace | | | | that received funding or went public. |
| of the action. | | | | Other companies like Reeds Beverage, Who's Your |
| Everyone can start their own Energy Drink or New | | | | Daddy, Jones Soda and Hensen with Monster Energy |
| Age Beverage. The barrier of entry to get into the | | | | Drink access funding through the public markets. There |
| market is not very high. It does not take that much | | | | are many companies going public, getting funding, |
| money, it just takes know-how and a lot of elbow | | | | selling, starting energy drinks. |
| grease and passion, there has to be passion. | | | | I get a lot of calls from entrepreneurs starting their |
| Why passion and elbow grease? Well, just because | | | | energy drinks and many more from investors looking |
| you bottle your Energy Drink does not mean you'll sell | | | | to invest in companies or performing due diligence. At |
| it. Distributors get hundreds of calls per month from | | | | the moment I have at least 100 people contacting me |
| new energy drinks, or "JAED" (Just Another Energy | | | | every month wanting to know about the New Age |
| Drink). Don't be a "JEAD", be different, position your | | | | Beverage Industry, Energy Drinks, how to get |
| product in a new way. Don't just say "I have the best | | | | distribution, how to export, how to bottle drinks or to go |
| flavor" or "it tastes better than red bull". Everyone has | | | | over business plans or other information. The industry |
| access to flavors, everyone can make a better tasting | | | | is growing and the category is growing even faster |
| energy drink, that's not a niche. | | | | Now let me tell you a bit about Energy Drinks. Energy |
| You need passion and elbow grease. You need to | | | | Drinks are the new Super Profitable products. |
| believe in your products and that you will succeed. You | | | | Everybody makes money, the manufacturer, the |
| need to see the project through. You also need to put | | | | distributor and the retailer. You see, Energy Drinks sell |
| the work in. To sell Energy Drinks you need to do | | | | for $1.99 to $2.40 at the stores for 8 to 16 ounces. |
| some work, land some accounts, visit some distributors | | | | This is incredible if you consider that you can buy a |
| or retailers. If you can do that you are on your way. | | | | soda that's the same size for $0.50 to $0.75. Even a |
| You need something else. You need to make calls, visit | | | | 20 ounce soda runs you about $1.25. |
| people, make it happen. | | | | Distributors love the product because they make |
| . You have to realize that Vitamin Water is not the first | | | | about $8 per every case they sell compared with |
| company to get big cash for their brand. The energy | | | | about $2 to $4 for their other products. Retailers love it |
| drink and beverage industry is super hot. New | | | | because they can make from $16 to $20 per case. |