| Energy Drinks are taking consumers by storm. | | | | 2,000 phone calls or emails from new |
| They are also taking investors and businesses | | | | ventures. Many companies that you now think |
| by storm. It's not just Energy Drinks, it's | | | | as the market leaders started not long ago as |
| all the category, called New Age Beverages | | | | start-ups. |
| that includes energy drinks, vitamin waters, | | | | |
| new sodas, flavored waters, high end waters, | | | | Besides the big news companies like |
| and all the new style of beverages. | | | | Vitaminwater you can find many companies |
| | | | getting funding, selling or going public. |
| And now, after the announcement of | | | | Not to mention many more companies that |
| Vitaminwater selling for $4.1 billion dollars | | | | received funding or went public. |
| everyone wants a peace of the action. | | | | |
| | | | Other companies like Reeds Beverage, Who's |
| Everyone can start their own Energy Drink or | | | | Your Daddy, Jones Soda and Hensen with |
| New Age Beverage. The barrier of entry to get | | | | Monster Energy Drink access funding through |
| into the market is not very high. It does | | | | the public markets. There are many companies |
| not take that much money, it just takes | | | | going public, getting funding, selling, |
| know-how and a lot of elbow grease and | | | | starting energy drinks. |
| passion, there has to be passion. | | | | |
| | | | I get a lot of calls from entrepreneurs |
| Why passion and elbow grease? Well, just | | | | starting their energy drinks and many more |
| because you bottle your Energy Drink does not | | | | from investors looking to invest in companies |
| mean you'll sell it. Distributors get | | | | or performing due diligence. At the moment |
| hundreds of calls per month from new energy | | | | I have at least 100 people contacting me |
| drinks, or "JAED" (Just Another Energy | | | | every month wanting to know about the New Age |
| Drink). Don't be a "JEAD", be different, | | | | Beverage Industry, Energy Drinks, how to get |
| position your product in a new way. Don't | | | | distribution, how to export, how to bottle |
| just say "I have the best flavor" or "it | | | | drinks or to go over business plans or other |
| tastes better than red bull". Everyone has | | | | information. The industry is growing and the |
| access to flavors, everyone can make a better | | | | category is growing even faster |
| tasting energy drink, that's not a niche. | | | | |
| | | | Now let me tell you a bit about Energy |
| You need passion and elbow grease. You need | | | | Drinks. Energy Drinks are the new Super |
| to believe in your products and that you will | | | | Profitable products. Everybody makes money, |
| succeed. You need to see the project through. | | | | the manufacturer, the distributor and the |
| You also need to put the work in. To sell | | | | retailer. You see, Energy Drinks sell for |
| Energy Drinks you need to do some work, land | | | | $1.99 to $2.40 at the stores for 8 to 16 |
| some accounts, visit some distributors or | | | | ounces. This is incredible if you consider |
| retailers. If you can do that you are on your | | | | that you can buy a soda that's the same size |
| way. You need something else. You need to | | | | for $0.50 to $0.75. Even a 20 ounce soda runs |
| make calls, visit people, make it happen. | | | | you about $1.25. |
| | | | |
| . You have to realize that Vitamin Water is | | | | Distributors love the product because they |
| not the first company to get big cash for | | | | make about $8 per every case they sell |
| their brand. The energy drink and beverage | | | | compared with about $2 to $4 for their other |
| industry is super hot. New companies are | | | | products. Retailers love it because they can |
| started every day. We have gotten at least | | | | make from $16 to $20 per case. |