Hannah Montana a Hit Among Parents As Well

There is no doubt about it--Disney's original series,appropriate for their age.
Hannah Montana is a worldwide success and"Some songs I don't want them to sing along to," said
phenomenon. The large and still growing fan base hasthe mother of three. "They can sing along to those
been fully supportive of the show and its other related[Hannah Montana] songs."
endeavors such as the clothing and accessory line andThe Massachusetts morning daily newspaper also
music albums from the star of the show, Miley Cyrus.reported about the other parents they've talked to, and
Recently, it was reported that Hannah Montana hasthe parents were happy that Hannah Montana
actually crossed age borders and have invited olderpresented a positive role model.
aged fans and enthusiasts as well, such as theThe show's positive and wholesome image has also
parents of the young boys and girls who are avid fansled Subway restaurant to use the brand to reach out
of the show.to the teen and tween market in the United States.
Take for example 41-year-old mother Sue Kenna whoThe sandwich establishment had started using Hannah
was in a conversation with Sentinel and Enterprise.Montana toys and promotions on April 30 as a part of
She told them that she enjoyed watching the showtheir campaign against childhood obesity. The
with her children, 4-year-old twins Brigitte and Isobell,promotion, which ended a few weeks ago, actually
and 2-year-old son Max.increased sales while it was ongoing.
"They just want to sing and dance all the time, so it's"My generation had Punky Brewster," said Michelle
good music for them," Kenna explained.Cordial, Director of Brand Management for Subway,
Kenna adds that the music of Hannah Montana islast week. "This generation has Hannah Montana
enjoyable for the kids as they can all sing along to thecombined with the music element. The music element
words. She also lets them tune in to Radio Disney, todefinitely helps.
be sure that they're listening to the right music