| There is no doubt about it--Disney's original | | | | appropriate for their age. |
| series, Hannah Montana is a worldwide success | | | | |
| and phenomenon. The large and still growing | | | | "Some songs I don't want them to sing along |
| fan base has been fully supportive of the | | | | to," said the mother of three. "They can sing |
| show and its other related endeavors such as | | | | along to those [Hannah Montana] songs." |
| the clothing and accessory line and music | | | | |
| albums from the star of the show, Miley | | | | The Massachusetts morning daily newspaper |
| Cyrus. | | | | also reported about the other parents they've |
| | | | talked to, and the parents were happy that |
| Recently, it was reported that Hannah Montana | | | | Hannah Montana presented a positive role |
| has actually crossed age borders and have | | | | model. |
| invited older aged fans and enthusiasts as | | | | |
| well, such as the parents of the young boys | | | | The show's positive and wholesome image has |
| and girls who are avid fans of the show. | | | | also led Subway restaurant to use the brand |
| | | | to reach out to the teen and tween market in |
| Take for example 41-year-old mother Sue Kenna | | | | the United States. |
| who was in a conversation with Sentinel and | | | | |
| Enterprise. She told them that she enjoyed | | | | The sandwich establishment had started using |
| watching the show with her children, | | | | Hannah Montana toys and promotions on April |
| 4-year-old twins Brigitte and Isobell, and | | | | 30 as a part of their campaign against |
| 2-year-old son Max. | | | | childhood obesity. The promotion, which ended |
| | | | a few weeks ago, actually increased sales |
| "They just want to sing and dance all the | | | | while it was ongoing. |
| time, so it's good music for them," Kenna | | | | |
| explained. | | | | "My generation had Punky Brewster," said |
| | | | Michelle Cordial, Director of Brand |
| Kenna adds that the music of Hannah Montana | | | | Management for Subway, last week. "This |
| is enjoyable for the kids as they can all | | | | generation has Hannah Montana combined with |
| sing along to the words. She also lets them | | | | the music element. The music element |
| tune in to Radio Disney, to be sure that | | | | definitely helps. |
| they're listening to the right music | | | | |