| If the advertising industry is on a high, can | | | | professionals attending Adtech New York event |
| the marketing campaigners be far behind? That | | | | to embark on comparative analysis of the |
| is the big question being asked at Adtech New | | | | trends on display. Adtech New York, thus |
| York, the leading platform for interactive | | | | allows advertising and interactive marketing |
| communication solutions for varied | | | | professionals to focus on one vertical or |
| industries. An annual event that involves a | | | | surf through the wide range of companies in |
| coming together of right and left brained | | | | which they are personally interested. |
| people, truly great market analysts and | | | | |
| creative stylists, key speakers on latest | | | | Adtech New York is a far-reaching and |
| technological products and services that work | | | | inspirational editorial for advertising |
| in tandem to give the media-enamored world a | | | | industry related people and is no where near |
| peek into new stuff. Adtech New York is one | | | | your regular exhibit-hall that survives on |
| place that is a stopover point for creative | | | | the sole marketing criteria of flipping sales |
| minds to collect under one roof to start | | | | pitches on attendees. Instead, Adtech New |
| talking about the numerous innovative | | | | York is a knowledge bank for all those |
| offerings from globally positioned companies | | | | interested in knowing more about the latest |
| in the mobile, TV and gaming industries. | | | | trends in the advertising industry, how to |
| These advertising greats show the attendees | | | | make their products/services more interactive |
| the latest interesting goods on offer, before | | | | for optimum consumer reaction and bring about |
| these hit the market, rather like a preview | | | | instant recall and recognition for it through |
| of better things to come. And what better | | | | the most attractive media means possible. As |
| place than Adtech New York to arrange a gala | | | | an advertising professional looking to gain |
| that is an amalgamation of technology and | | | | inside information on what works best for |
| thinking power of the new age? The Adtech New | | | | grabbing consumers by the eyeballs, the |
| York provides companies and professionals | | | | Adtech New York is an integration of creative |
| from the media world to come together and | | | | minds at their best and includes some of the |
| demonstrate the usefulness and full extent of | | | | coolest stuff in the industry. Participants |
| the scope of their products and services that | | | | are encouraged to have fun and ask questions |
| enhance communication of companies with their | | | | about the products on display and this makes |
| target consumers or audience. | | | | Adtech New York an ideal ground for |
| | | | professional networking, especially when |
| While Adtech New York works as an advertising | | | | business cards are exchanged freely |
| platform that accommodates both newbies and | | | | indiscriminately in the friendly atmosphere |
| experts in the area of effective marketing | | | | that prevails throughout. |
| strategy planners, it also allows for | | | | |
| networking of companies offering tabletop | | | | Many renowned companies participate in Adtech |
| demos of the most interesting new ideas in | | | | New York and thus make it into the next big |
| virtual space. These are there for all to see | | | | news segment when people talk about the |
| and experience truly world-class technology | | | | latest in interactive and innovative |
| at its best and enables advertising | | | | advertising technology. |