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50 Cent Commercial - An attempt to rehabilitate his image?

music  downloadsprestigious syndicated job when he uttered a
cruel joke on air during one of his morning
50  Centshows, directed towards the Rutgers'
University Women's basketball team. In
The rapper musician 50 Cent, has come outparticular, Imus addressed the
with a commercial recently, and it is tied inAfrican-American members of the team, calling
with a power drink. I wonder if thisthem a bunch of (quote) "nappy-headed hos"
commercial is also part of a campaign to help(un-quote). (For more on this discussion as I
rehabilitate his image. In the commercial, 50addressed it on another blog that I post to,
Cent is seen walking onto a stage invisit this link here). The Rev. Al Sharpton
preparation to conduct a major symphonicimmediately got involved, imploring that Imus
orchestra. As he steps on the conductor'sbe severely reprimanded by his station for
podium, 50 Cent first takes a sip from thethe remarks. Sharpton's involvement in the
bottle of a brand of power soft drink. Aincident started an outrage across this
voice-over reveals the information that 50country, in particular from non
Cent has replaced the regular conductor andAfrican-American individuals. They were clear
with the aid of this power soft drink is nowin their feelings, expressing anger that Rev.
prepared to lead the symphony in itsSharpton had once again got involved in an
rendition of Beethoven's Ninth Symphony. Notincident involving race, and one in which
to be confused with renowned symphonicbigoted language was used to describe
conductors such as Zubin Mehta or the lateAfrican-Americans. Some of these people
Leonard Bernstein, one could see that 50 Centwanted to know why Rev. Sharpton had not
is utterly clueless as to the properexpressed anger and outrage at people of his
conducting rhythm based on the music.own color when rap musicians, (like 50 Cent)
However, the orchestra begins the openingused the same language in the lyrics of their
strains of this famous symphony work. Prettymusic, in a sense knocking members of their
soon, however the orchestra breaks into theown race? Why is it okay for certain
tune of 50 Cent's most famous rap song "InAfrican-American individuals to degrade each
the Club". Seeing some of the orchestraother with filthy, racist, degrading words
members, (including one string player) movingout of the English language, yet when
and jiving to the beat of the song is utterlyindividuals of other ethnicities utter these
hysterical. It appears to be almostsame words towards African-Americans it
incongruous; associating musicians used tobecomes a case worthy of criminal
performing orchestral works instead, as shownprosecution?
in this commercial, getting completely into a
work from a rap artist. The person doing theThe positive result of the Don Imus-Rev.
voice-over concludes that the ingredients inSharpton -rap music connection, started back
the power soft drink has prepared 50 Cent toin the spring with this incident; is that
successfully undertake this mission; provingnow, more attention has been given to this
that anything is possible if the commercialtype of music within the industry. It is a
viewers would start using this power drink asfact that the negativity portrayed by artists
a  part  of  their  diet,  as  well.like 50 Cent has led to many individuals
being turned off by the image and thoughts
I could not help but recognize the underlyingthat these musicians illicit in their songs.
meaning in having a controversial figure suchCD sales of rap albums within the past year
as 50 Cent participate in somethinghas taken a nose-dive. The crystal clear
unexpected like this commercial. I wonder ifmessage has been given by consumers of music
the commercial was an attempt to tell us thatto certain rap musicians that they had better
people of different backgrounds can blendstart to clean up their acts. If they are
together for a common cause, (expecting aunwilling to make any changes in the themes
person like 50 Cent with his background toof their songs, then people will no longer
perform with a symphonic orchestra to thebuy their products. Indeed, the USA Today
initial works of Beethoven is almostnational newspaper had an article about rap
unfathomable)? Or, is it an attempt by themusic, just a few weeks. The article
rapper towards changing the image that isconcluded that changes might already be
linked  to  him  within  the  music industry?taking place in the musical tastes of
consumers in America, and that this trend
50 Cent has a history of portraying anger incould be permanent. It was mentioned in the
his music through his lyrics that tellarticle that last year, the CD album put out
stories of violence, abuse of women, crime,by the Disney company with music from the
and race relations. Many of his lyricspopular movie "High School Musical"
contain profanity, usage of the N-word, andcompletely dwarfed, in sales, those of all
degradation of women in general, (referringrap musicians combined! I believe that the 8
to them as B's, and "hos"). I am an- 18 year old demographic individuals in this
African-American male. As one who was broughtcountry stated their feelings about the type
up by educated parents, I never couldof music they now prefer. One can't help but
understand why people of color used theconclude that adoloscents and teenagers, who
N-word so readily in their everyday language.make up a strong majority of individuals who
My parents certainly didn't utter that wordbuy music in this country, no longer prefer
in front of my sister and me. I understandlistening to a 50 Cent and his brand of
that the N-word is used as slang by a certainmusic. (I also did a review of my thoughts
percentage of African-Americans. But, I failconcerning the debut of the "High School
to completely understand why that word comesMusical 2" movie, earlier this week on this
out of their mouths as often as it does; andblog). I have a suspicion that when Disney
often in greeting other African-Americans. Ireleases the CD album to the music of the
will just chalk it up to ignorance and the"High School Musical 2" movie, every kid
fact that these folks do not completelyunder the age of 16 in this country will be
understand the context in which the N-wordrunning to his/her local mall to buy the
was meant during the 17 - 1800's, beforealbum. I doubt that they would be making this
slavery was abolished. This word wastrip to the store to buy any rap music,
certainly not meant as a compliment when aeither. They probably would not even give it
Caucasian slave owner addressed the Blacka  thought!
individual that he owned, ordering him/her
around as if he/she was some type of dog.It is no wonder that rap artists like 50 Cent
Even today, while an African-Americanmight slowly be getting the message. Clean up
individual can greet another friend of hisyour act, re-do your image, and stop
her color with the N-word, there would be aninsulting people with your profanity-laced
entirely different reaction altogether if amusic lyrics. 50 Cent's appearance conducting
Caucasian, Hispanic, Asian, or Middle Easternan orchestra in a commercial is but one
person greeted that same individual usingattempt on the musician's part to re-do his
that filthy, disgusting word. More likely,image. Let us see if 50 Cent can also start
violence would ensue as the African-Americangiving people some respect in the message
individual would be prepared to give a "beatportrayed in his music, as well as reduce the
down" to the person who addressed them withamount  of  R-rated  language  in his lyrics.
that tone of language. The N-word is used
prevalently in 50 Cent's rap music, and I forFor other articles posted on this blog,
one  find  it  reprehensible.please  visit:
Back in the spring of this year, the notedI also welcome any comments to this post!
radio" shock jock", Don Imus lost his



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