| Squeeze page design is of extreme importance in | | | | Levels of the Human Energy Field" or perhaps "The |
| building an emailing list, and a list is extremely important | | | | 'Top 5 Energy Healing Techniques". You could write |
| to your sales. Whether you are a Reiki master or a life | | | | 200 - 300 words on the topic, offering a brief |
| coach, the money is in the list, and the larger your | | | | introduction, and then an eBook cover graphic for your |
| emailing list then the more sales you are likely to make. | | | | report. |
| Why is this? | | | | Your article could be on 'Energy Healing Techniques' |
| It has been established through years of experience | | | | and your resource could offer a report on the top 5 |
| and testing by many of the world's best-known | | | | techniques. (E.g. "for more details on energy healing, |
| internet marketers that it takes a prospect around 7 - | | | | and a free report on the top 5 energy healing |
| 8 views of a product before they decide to buy. That | | | | techniques, visit > http: //...). |
| is a major reason for the repetitious nature of | | | | In other words, your squeeze page design is a short |
| advertising, particularly TV advertising. Give up on your | | | | sales page for the report and then a form to get it. |
| advertising before then and you are liable to lose most | | | | Also state that you will keep in touch with other |
| of your potential sales. | | | | information and offers on the same topic. |
| So how do you keep your products in the eyes of | | | | That is very important, because then nobody can |
| potential customers long enough for them to decide to | | | | accuse you of spamming them. In addition to the |
| purchase? For that you need an autoresponder. | | | | contact details, the autoresponder will keep a record |
| Autoresponders | | | | of the respondent's IP address so you can prove they |
| Autoresponders enable you to design forms that will | | | | filled in the form, and will also operate a double opt-in |
| collect at least the first name and email address of | | | | system, where the visitor has to confirm their |
| visitors to your website and then, not only help in | | | | registration through a confirmation link on a separate |
| building an email list, but also send emails to your entire | | | | email. Once they do that another email will then provide |
| list at pre-programmed times. You can also send | | | | them with their free gift. |
| individual mass mailings to the entire list if you have any | | | | This ensures that spambots cannot automatically fill in |
| special offers to send them and to keep your product | | | | the form, and also that people must state twice that |
| in their view. | | | | they want to receive your information. It is all security |
| There are a number of different autoresponders on | | | | against you being accused of spamming. So you have |
| the market, and your web host might even provide | | | | the double opt-in and the IP address to prove that. |
| one as part of your hosting package. If not, AWeber is | | | | Keeping in Touch |
| regarded as one of the best and you pay according | | | | You can now keep in touch by sending occasional |
| to the size of your list: the more emails you collect, the | | | | mass mailings to everybody on your list. A good way |
| more you pay AWeber. That means that the cost will | | | | to do this is, in addition to giving them the free report |
| be zero until you start building your list, and then pay | | | | (or instead of), you can offer them a free 10-part |
| more as it grows (and hopefully you make more | | | | course. Just write up 10 emails, each teaching them |
| sales). | | | | something about energy healing, reiki or life coaching - |
| Squeeze Pages | | | | whatever is the topic of your original article and web |
| Whatever your main means of online advertising, PPC | | | | page. Then program your autoresponder to send each |
| or article marketing, then you can direct readers to any | | | | out over a specific number days after the initial form |
| page on your website through the URL you provide. In | | | | has been completed. |
| article marketing, for example, this will be through the | | | | This is easy to do, and as part of each email you can |
| resource, a section that is generally provided at the | | | | describe your product and how it will benefit their |
| end of the article - most article directories offer a | | | | customer. You could offer a new benefit with each |
| separate 'authors' resource' box for you to offer more | | | | mailing. That way, you not only keep in touch with |
| details about you and your website or products, | | | | visitors to your website, but also let them view your |
| including a link to your site. | | | | product for the required number of times needed to |
| Let's say you have a website focusing on energy | | | | persuade them to buy. |
| healing or life coaching. You write an article about an | | | | Some people run different lists for each product - it is |
| aspect of the topic, and then in your resource you | | | | easy because the autoresponder automatically send |
| should include a URL to page on your website | | | | out the emails, and you have very little administration to |
| containing a registration form. If your entire page is | | | | carry out. Make sure that you remove any who have |
| devoted persuading the visitor to fill in the form, it is | | | | unsubscribed, because you will still be charged for |
| referred to as a 'squeeze page'. | | | | these by your autoresponder provider. Otherwise if |
| Squeeze Page Design in Building an eMail List | | | | your squeeze page design is good, you are all set to |
| Squeeze pages can be designed in a number of | | | | wait for the sales to come rolling in. Building an email list |
| ways, although a good way is to offer a free report or | | | | is very important to an online business: as they say, the |
| short eBook on your main service or product. For | | | | money is in the list! |
| example, you could offer a free report on "The 7 | | | | |