| Each April, the world's best come together to tee off | | | | Mastering The Masters |
| for their place in history, at the Masters Golf | | | | Master's Passes |
| Tournament in Augusta, GA. After a chilly winter | | | | Each April, the world's best come together to tee off |
| break, the Master's kicks off the beginning of a new | | | | for their place in history, at the Masters Golf |
| season for professional golfers. With Dogwoods and | | | | Tournament in Augusta, GA. After a chilly winter |
| Magnolias in full bloom, perfectly manicured greens lined | | | | break, the Master's kicks off the beginning of a new |
| with tall stately Georgia Pines provide the picturesque | | | | season for professional golfers. With Dogwoods and |
| backdrop for the greatest and most prestigious event | | | | Magnolias in full bloom, perfectly manicured greens lined |
| in golf. | | | | with tall stately Georgia Pines provide the picturesque |
| Winning the Masters will change a golfer's life forever. | | | | backdrop for the greatest and most prestigious event |
| Many of the greats have shined here including Sam | | | | in golf. |
| Snead, Ben Hogan, Arnold Palmer, Jack Nicklaus, Gary | | | | Winning the Masters will change a golfer's life forever. |
| Player, Tom Watson and Tiger Woods. And some | | | | Many of the greats have shined here including Sam |
| have unexplainably gone and never experienced | | | | Snead, Ben Hogan, Arnold Palmer, Jack Nicklaus, Gary |
| victory - most notably Greg Norman, who has played | | | | Player, Tom Watson and Tiger Woods. And some |
| in five Master's tournaments and never won. | | | | have unexplainably gone and never experienced |
| But as beautiful as the Augusta National Golf Club is, | | | | victory - most notably Greg Norman, who has played |
| most of us just dream of the chance to play the | | | | in five Master's tournaments and never won. |
| course or even be a spectator. Tickets are sold out | | | | But as beautiful as the Augusta National Golf Club is, |
| months in advance and "waiting lists" are rumored to | | | | most of us just dream of the chance to play the |
| be in excess of ten years. So how do you get your | | | | course or even be a spectator. Tickets are sold out |
| ticket to the greatest tradition in golf? Here are some | | | | months in advance and "waiting lists" are rumored to |
| tips on how to get there and some "dos" and "don'ts" | | | | be in excess of ten years. So how do you get your |
| from people who know. | | | | ticket to the greatest tradition in golf? Here are some |
| That's the ticket | | | | tips on how to get there and some "dos" and "don'ts" |
| Everyone who has a passion for golf wants the | | | | from people who know. |
| opportunity to experience the Master's, this April 3rd to | | | | That's the ticket |
| the 9th - but where do you get tickets? | | | | Everyone who has a passion for golf wants the |
| If you are not fortunate enough to have season | | | | opportunity to experience the Master's, this April 3rd to |
| passes, the best and most secure way to guarantee | | | | the 9th - but where do you get tickets? |
| quality tickets is through a reputable and experienced | | | | If you are not fortunate enough to have season |
| ticket broker/agency. They offer one-day ticket | | | | passes, the best and most secure way to guarantee |
| passes, weekend ticket passes, practice round play, | | | | quality tickets is through a reputable and experienced |
| VIP parties and wonderful packages that include | | | | ticket broker/agency. They offer one-day ticket |
| tickets to the events, first class transportation, four star | | | | passes, weekend ticket passes, practice round play, |
| dining and accommodations that range from a basic | | | | VIP parties and wonderful packages that include |
| hotel room to a 15,000 square foot home. | | | | tickets to the events, first class transportation, four star |
| "Look for a full service broker that has a history of | | | | dining and accommodations that range from a basic |
| success with Master's packages" says Robbi Raitt, | | | | hotel room to a 15,000 square foot home. |
| President of Empire Tickets, in Atlanta. "Make sure that | | | | "Look for a full service broker that has a history of |
| your package can be customized to fit your needs, so | | | | success with Master's packages" says Robbi Raitt, |
| that it will be an experience unique to your personal | | | | President of Empire Tickets, in Atlanta. "Make sure that |
| taste and confirm that your agent will have someone | | | | your package can be customized to fit your needs, so |
| on-site during the event to offer assistance if needed." | | | | that it will be an experience unique to your personal |
| Raitt advises that a customer should never be shy | | | | taste and confirm that your agent will have someone |
| about asking for references and that the best rule to | | | | on-site during the event to offer assistance if needed." |
| live by when purchasing tickets/ packages for any | | | | Raitt advises that a customer should never be shy |
| event is tired and true - if it seems too good to be true, | | | | about asking for references and that the best rule to |
| it is. | | | | live by when purchasing tickets/ packages for any |
| And whatever you do, don't throw those tickets away | | | | event is tired and true - if it seems too good to be true, |
| when the event is over. "Tickets are heirlooms." Eric | | | | it is. |
| O'Brien, long-time Masters fan says, "Going to the | | | | And whatever you do, don't throw those tickets away |
| Masters is a family tradition. Old tickets are passed | | | | when the event is over. "Tickets are heirlooms." Eric |
| down along with the great stories that go with them." | | | | O'Brien, long-time Masters fan says, "Going to the |
| Way to go! | | | | Masters is a family tradition. Old tickets are passed |
| Getting into the Master's is not cheap but worth every | | | | down along with the great stories that go with them." |
| penny. Here is some advice on ways to optimize your | | | | Way to go! |
| experience from some "old pros". | | | | Getting into the Master's is not cheap but worth every |
| Food. Come hungry because the concession stands | | | | penny. Here is some advice on ways to optimize your |
| get an A + from patrons for taste and quality. Even | | | | experience from some "old pros". |
| though the tickets are pricey, once inside a soft drink is | | | | Food. Come hungry because the concession stands |
| still about .35 cents and those famous sandwiches, | | | | get an A + from patrons for taste and quality. Even |
| egg salad, ham & cheese, or the house specialty | | | | though the tickets are pricey, once inside a soft drink is |
| pimento cheese, are still only about $1.00. Of course | | | | still about .35 cents and those famous sandwiches, |
| there are also many excellent restaurants in the area. | | | | egg salad, ham & cheese, or the house specialty |
| Shops. The Masters logo is recognized worldwide so | | | | pimento cheese, are still only about $1.00. Of course |
| don't forget visit the two "outdoor golf shops." The one | | | | there are also many excellent restaurants in the area. |
| at the main gate is the big one - every Masters | | | | Shops. The Masters logo is recognized worldwide so |
| souvenir you can think of can be found there. At the | | | | don't forget visit the two "outdoor golf shops." The one |
| back gate - on the back of hole 5, gate 10 - is where | | | | at the main gate is the big one - every Masters |
| a smaller shop is located. People line up to get in both | | | | souvenir you can think of can be found there. At the |
| shops to buy golf shirts, sweaters, hats, seats, glasses, | | | | back gate - on the back of hole 5, gate 10 - is where |
| briefcases, screensavers, and calendars -- anything | | | | a smaller shop is located. People line up to get in both |
| with the logo. A good tip is to visit these at the end of | | | | shops to buy golf shirts, sweaters, hats, seats, glasses, |
| the day, so you don't have to carry your purchase | | | | briefcases, screensavers, and calendars -- anything |
| around with you. | | | | with the logo. A good tip is to visit these at the end of |
| Attire & Etiquette. Spectators of the Masters | | | | the day, so you don't have to carry your purchase |
| dress in golf shoes/attire as a sign of respect for the | | | | around with you. |
| game. The Masters Tournament is an international | | | | Attire & Etiquette. Spectators of the Masters |
| competition and the contestants are invited guests. | | | | dress in golf shoes/attire as a sign of respect for the |
| Everyone should be treated with courtesy and | | | | game. The Masters Tournament is an international |
| respect. | | | | competition and the contestants are invited guests. |
| Everyone is requested to display the proper customs | | | | Everyone should be treated with courtesy and |
| of etiquette, decorum and behavior, and to obey all | | | | respect. |
| Tournament policies, signs and verbal instructions of | | | | Everyone is requested to display the proper customs |
| Tournament officials. | | | | of etiquette, decorum and behavior, and to obey all |
| For the safety of everyone, and in keeping with policy | | | | Tournament policies, signs and verbal instructions of |
| established at major sporting events, running is | | | | Tournament officials. |
| considered to be unacceptable behavior. | | | | For the safety of everyone, and in keeping with policy |
| In fairness to spectator access and viewing, only one | | | | established at major sporting events, running is |
| stool/seat will be allowed per person entering the | | | | considered to be unacceptable behavior. |
| grounds. Seats in observation stands are not to be | | | | In fairness to spectator access and viewing, only one |
| reserved and stools/seats are not to be unattended | | | | stool/seat will be allowed per person entering the |
| for any inordinate length of time. | | | | grounds. Seats in observation stands are not to be |
| Cell phones, beepers and other electronic devices are | | | | reserved and stools/seats are not to be unattended |
| strictly prohibited on the grounds at all times. Cameras | | | | for any inordinate length of time. |
| are strictly prohibited on Tournament days. Anyone | | | | Cell phones, beepers and other electronic devices are |
| violating this policy will be subject to removal from the | | | | strictly prohibited on the grounds at all times. Cameras |
| grounds and the permanent loss of ticket(s). | | | | are strictly prohibited on Tournament days. Anyone |
| Play. Learn the spectator holes. The Masters course is | | | | violating this policy will be subject to removal from the |
| set up so you can see several holes from several | | | | grounds and the permanent loss of ticket(s). |
| locations. The Spectator Guide, which is given out at all | | | | Play. Learn the spectator holes. The Masters course is |
| entrances, will show you how to find the best holes for | | | | set up so you can see several holes from several |
| spectators. | | | | locations. The Spectator Guide, which is given out at all |
| Get a paring sheet - that will show you how to spot | | | | entrances, will show you how to find the best holes for |
| groups on the golf course. If you want to see | | | | spectators. |
| someone in particular, the paring sheet will help you plot | | | | Get a paring sheet - that will show you how to spot |
| out your strategy to get a good view. | | | | groups on the golf course. If you want to see |
| "A must see event, in my mind, is spending time on the | | | | someone in particular, the paring sheet will help you plot |
| 16th green, a jewel of a Par 3 where so many | | | | out your strategy to get a good view. |
| tournaments have been won and lost," explains Glen | | | | "A must see event, in my mind, is spending time on the |
| Jackson, principle of Jackson Spalding Communications, | | | | 16th green, a jewel of a Par 3 where so many |
| in Atlanta and long-time Masters fan. "Spending time on | | | | tournaments have been won and lost," explains Glen |
| the practice range is great fun and looking down | | | | Jackson, principle of Jackson Spalding Communications, |
| Magnolia Lane, which harkens back to a time long ago | | | | in Atlanta and long-time Masters fan. "Spending time on |
| and spending time on 12 and 13 are mandatory." | | | | the practice range is great fun and looking down |
| The Hangouts. The "Hangouts" include the practice tee. | | | | Magnolia Lane, which harkens back to a time long ago |
| The first tee and under the first tee near the | | | | and spending time on 12 and 13 are mandatory." |
| clubhouse. The putting green, where you can see the | | | | The Hangouts. The "Hangouts" include the practice tee. |
| 18th & 9th green and 10th tee-box. The 16th | | | | The first tee and under the first tee near the |
| green is a traditional gathering place. A par 3 (The Par | | | | clubhouse. The putting green, where you can see the |
| 3 course is a gem. It is worth a peak. Sometimes | | | | 18th & 9th green and 10th tee-box. The 16th |
| you might find some former Masters champions | | | | green is a traditional gathering place. A par 3 (The Par |
| playing away from the crowds). The "big pine at16" is | | | | 3 course is a gem. It is worth a peak. Sometimes |
| known by a lot of people. A huge pine tree is behind | | | | you might find some former Masters champions |
| the green and does stand out. | | | | playing away from the crowds). The "big pine at16" is |
| Another interesting place to visit is the Eisenhower | | | | known by a lot of people. A huge pine tree is behind |
| cabin - behind the putting green. President and Mrs. | | | | the green and does stand out. |
| Eisenhower stayed there when on the grounds. He | | | | Another interesting place to visit is the Eisenhower |
| was a member. There are a number of cabins on the | | | | cabin - behind the putting green. President and Mrs. |
| grounds that are used during the tournament but the | | | | Eisenhower stayed there when on the grounds. He |
| general public can't go in them, for the most part. | | | | was a member. There are a number of cabins on the |
| Great Expectations. | | | | grounds that are used during the tournament but the |
| If you have never been to the Master's before here is | | | | general public can't go in them, for the most part. |
| a short list of things to expect, according to Ed | | | | Great Expectations. |
| Presnell, Augusta Metro Chamber of Commerce | | | | If you have never been to the Master's before here is |
| President and CEO. | | | | a short list of things to expect, according to Ed |
| • Get there early, stay late and really just | | | | Presnell, Augusta Metro Chamber of Commerce |
| enjoy the day. The traffic and the crowds take many | | | | President and CEO. |
| people by surprise. Don't try to do it all at one time. Get | | | | • Get there early, stay late and really just |
| to the front of the golf course and work your way | | | | enjoy the day. The traffic and the crowds take many |
| back. | | | | people by surprise. Don't try to do it all at one time. Get |
| • Be prepared to walk and wear comfortable | | | | to the front of the golf course and work your way |
| shoes. | | | | back. |
| • Watch the fan behavior. Watching people is | | | | • Be prepared to walk and wear comfortable |
| part of the fun. | | | | shoes. |
| • Unless you have a particular golfer you want | | | | • Watch the fan behavior. Watching people is |
| to follow, try to see the golf course first. | | | | part of the fun. |
| • There may be some protest this year | | | | • Unless you have a particular golfer you want |
| surrounding the club's admission policy. | | | | to follow, try to see the golf course first. |
| But most importantly, if you are a golf enthusiast, | | | | • There may be some protest this year |
| expect to have an unforgettable experience steeped | | | | surrounding the club's admission policy. |
| in history. Since 1934 the Master's has showcased | | | | But most importantly, if you are a golf enthusiast, |
| legends of the sport. In 1980 Seve Ballesteros won, | | | | expect to have an unforgettable experience steeped |
| becoming the youngest player to date (just 23 years | | | | in history. Since 1934 the Master's has showcased |
| old) to be crowned a winner. At age 46 in 1986, Jack | | | | legends of the sport. In 1980 Seve Ballesteros won, |
| Nicklaus donned his sixth "green jacket". And in 1997 | | | | becoming the youngest player to date (just 23 years |
| Tiger Woods broke the tournament four day scoring | | | | old) to be crowned a winner. At age 46 in 1986, Jack |
| record that had stood for 32 years. Not bad for a | | | | Nicklaus donned his sixth "green jacket". And in 1997 |
| game with no mascots. | | | | Tiger Woods broke the tournament four day scoring |
| Written by Donna Garcia, VP of Sales and Marketing | | | | record that had stood for 32 years. Not bad for a |
| for Empire Tickets in Atlanta, GA | | | | game with no mascots. |