| Product creation can help you to build up a profitable | | | | Now, however, webcam technology has developed so |
| alternative health therapy business, but only if your | | | | far that an ordinary webcam costing less than $200 |
| products are considered worthwhile by your public. | | | | will create a professional-looking video that you can |
| Product marketing is just as important as creating | | | | sell. |
| them, and you will benefit by the creation of good | | | | Make sure that you write all of the content down and |
| products that can be used both as sellable items and | | | | either memorize it or write out some one-line bullets |
| as part of your marketing strategy. | | | | and place it just above the camera so you can remind |
| Any form of alternative therapy is suitable for | | | | yourself of what comes next. Alternatively, there are |
| marketing using a new product. Life coaching, energy | | | | online video services whereby you can have a |
| healing, Reiki, hypnotherapy and holistic healing are all | | | | professional read your content on video for you - |
| suitable for product creation, and there are a number | | | | though this is likely better used for an audio |
| of possible formats available for products focusing on | | | | presentation. Nevertheless, it can also be used for |
| these disciplines.eBooks, audio presentations and video | | | | video. Most prefer to do it themselves, however, and |
| courses can all be created to explain, promote or even | | | | you can use as many takes as you need to get it right |
| teach these methods of alternative therapy, although | | | | (about 100 in my case!). Only kidding... |
| many otherwise very intelligent and capable people | | | | Creating eBooks |
| frequently have no idea of where to begin to create | | | | Creating eBooks is the most common method of |
| them. In fact, given the right coaching yourself, you will | | | | product creation, because it involves little technology |
| be able to draw on your knowledge to create high | | | | and you can do it again and again until you get it right. |
| ticket products, such as coaching programs and | | | | There are conventions you should stick to, of course, |
| teleseminars that people will be lining up to purchase. | | | | but all you have to do is check out a successful |
| Teleseminars | | | | eBook and copy the formatting to yours. |
| Let's begin with a teleseminar. "How on earth do I even | | | | An eBook is a good medium for alternative therapy |
| begin to arrange a teleseminar, let alone run one?" I | | | | because you can offer information about the topic and |
| can hear you ask. In fact the answer to that is fairly | | | | also teach people how to use it themselves. A |
| simple, because thousands of people run teleseminars | | | | significant advantage of an eBook is that you can |
| as a regular component of their online marketing | | | | include clickable links in the text, sending readers to the |
| strategy. All you need is a telephone with a | | | | sales pages of other products or even enabling them |
| conference call facility! | | | | to download free gifts that you can offer them. |
| There are several online companies that offer | | | | Viral eBooks |
| teleseminar facilities free of charge for up to 99 | | | | You can also include an email list registration form in an |
| respondents. More than 99 and you will likely have to | | | | eBook, or at least a link to it. One form of eBook is |
| pay, but for up to 99 you simply book the start time, | | | | known as the 'viral eBook', that you can give away |
| and you will be given a code or PIN to offer your | | | | free and stress to your customers that they can also |
| potential customers. Advertise the teleseminar and | | | | give it away free to their friends and customers. Within |
| then simply, provide those joining with a telephone | | | | that eBook should be links to your sales pages, |
| number and PIN or code, and they are in. | | | | squeeze pages and other promotional material. |
| What could be simpler, and your teleseminar could be | | | | The viral nature of the book, in that it can be given |
| a free marketing session, or a paid product that is | | | | free multiples of times by each person that receives it, |
| intended to teach them about your particular method | | | | means that it is feasible for thousands of people to get |
| of alternative therapy. In fact, a teleseminar is easier to | | | | the book from just one original copy, and each of them |
| set up than write an eBook and many people are | | | | can purchase your product or service, or even join |
| beginning to use them both to market products and for | | | | your emailing list, thus enabling you to keep in contact |
| product creation. A recorded Q&A session on your | | | | with them. |
| method of healing, for example, would make a great | | | | These are just a few techniques that can be used in |
| free promotional item to offer as an inducement to join | | | | product creation, and each of them can help you build |
| an emailing list, or could even sell for a good price. | | | | a profitable alternative therapy business. They are |
| Video Coaching | | | | easy to put into practice, the only barrier being your |
| The same could be said of video coaching. All you | | | | first step - so stop being afraid of the water and take |
| need is a webcam and a computer. There was a time | | | | the plunge into video marketing, teleseminars and |
| that you had to use a professional video-cam with | | | | eBook creation. You will never regret it. |
| professional lighting and a good screened microphone. | | | | |