| Let's be honest, testing and tracking isn't really the | | | | every little change you make, but it will work for quite a |
| most exciting part of online marketing, however its | | | | few of them. And believe me, in the long run this will |
| absolutely crucial. Actually, a good testing and tracking | | | | make a huge difference to your bottom line. |
| strategy can make the difference between dominating | | | | Here is a very interesting example from Roger Hall's |
| a market and going bankrupt. | | | | book "37 AdWords Secrets" that shows what a tiny, |
| Testing new things doesn't necessarily require a huge | | | | little change in a Google AdWords ad can do: |
| amount of creativity, time and effort. In fact, it's often | | | | AdWords Ad #1: |
| the simple things that can lead to the most amazing | | | | Spiritual Healing Guide |
| results. It's the kind of things of which you might be | | | | Learn To Control Your Mind, Body & Intuition |
| tempted think that they aren't even worth giving a try, | | | | Through Spiritual Healing |
| because they won't make any difference anyway. | | | | CTR: 1.61%; Conversion Rate: 18% |
| Here are a few ideas of simple things you can test for | | | | AdWords Ad #2: |
| your PPC ads, for your landing pages, sales pages... | | | | Spiritual Healing Guide |
| * Use capital letters for the first letter of a word | | | | Learn to Control Your Mind, Body & Intuition |
| * Use lower case for the first letter of certain words, | | | | Through Spiritual Healing |
| like to, for, and, of... | | | | CTR: 1.13%; Conversion Rate: 16.4% |
| * Put a dot, a question mark or an exclamation mark | | | | Ad#2 shows a staggering 42% increase in CTR and |
| somewhere in your phrase | | | | a 12.5% increase in its Conversion Rate over Ad#1! |
| * Replace the word "fast" with "easy"; "quick" with | | | | But, what's the difference between these 2 ads? The |
| "simple"... you get the idea. | | | | "to" (in Learn to Control Your Mind...) in Ad#1 uses the |
| * Replace certain words with a synonym. | | | | letter "T" in uppercase, whereas Ad#2 uses a |
| That's all simple stuff that can be implemented with a | | | | lowercase letter "t". That's all! A tiny little change that |
| minimum amount of effort - you can even do this 5 | | | | causes a huge effect. |
| minutes before going to bed when you are already | | | | Again, making these little changes takes only a few |
| half asleep. | | | | minutes a day, but in the long run it makes all the |
| Now you might think: "What's the point of making these | | | | difference. These simple things allow you to increase |
| ridiculous changes - they surely won't be able to | | | | your click through rates, to generate more traffic, to |
| increase my conversion- or click through rates" | | | | get cheaper traffic and to convert more visitors into |
| But I tell you, it very well can! This actually could have a | | | | leads and sales, with only a minimum amount of time |
| huge effect. I'm not saying, this will work for each and | | | | and effort. |